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  • 780-539-1755
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DMI Tracks – Search Engine Optimization (SEO)

DMI Tracks – Search Engine Optimization (SEO)

9 Hours Online • Short Course

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more. Learn directly from top search experts, including SEO pro Neil Patel.

 
Program learning outcomes and content

WHAT WILL I LEARN?

Key skills and competencies you will gain
  • Search Rankings
  • Website Performance
  • Data Analysis and Forecasting
  • Problem-Solving
  • On-Page and Off-Page SEO
  • Strategy and Evaluating
  • Visualizing and Reporting Data
  • Agile Thinking
Module 1 - SEO & Search Engine Fundamentals

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

  • Fundamental Principles of SEO
  • Search Ranking Factors

Expert Insights:

  • What Is SEO & Why Is It Important
  • How Do Search Engines Actually Work?
  • Essential SEO Reporting
Module 2- Improving Website Performance

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

  • Improving Technical SEO
  • Implementing SEO in a Mobile Environment
  • Problem-Solving Skills
  • Enhancing Your Problem-Solving Skills

Expert Insights:

  • Screaming Frog SEO Spider
  • Optimizing Core Web Vitals
Module 3- Optimizing On-Page and Content Performance

Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

  • Improving On-page Optimization
  • Keyword Research

Tookits Included:

  • On-Site SEO Audits Toolkit
  • 5 Steps to Picking Profitable Keywords
  • SEO Keyword Research Toolkit
  • Aligning Keywords and Existing Content

Casestudy/ Webinar:

  • Booking.com: A 5-Star Marketing Performance

Experts Insights:

  • A Guide to SEO Writing
  • Top Content Marketing & SEO Trends
  • Prepare for the Future of Voice Search
Module 4- Enhancing Off-Page and Local SEO

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

  • Improving Off-page Optimization
  • Successful Collaboration
  • Improving Local SEO

Tookits Included:

  • Guest Blogging Toolkit

Case Study/ Webinar:

  • Stripe: Driving the New Era of E-Commerce

Expert Insights:

  • The Complete Guide to On-Page and Off-Page SEO
  • What Makes a High Quality Backlink
  • Local SEO for Beginners
  • How to Manage Online Customer Reviews
  • 12 Tips To Improve SEO For eCommerce
Module 5- Using Omnichanel and CRO to Improve CX

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

  • Implementing Strategic SEO Practices
  • Measuring and Reporting SEO Campaigns
  • Evaluating the Performance of SEO Content

Tookits Included:

  • Targets and KPIs Toolkit
  • Content and Channel Matrix Template
  • Channel Performance Tracker

Case Study/ Webinar:

  • Lemonade Insurance: A Juicy Future

Expert Insights:

  • 5 Ways to Mazimize SEO and Social Media
  • Combine your SEO and Affiliate Marketing Strategy
  • Google Analytics Goals Guide
  • The DMI Guide to GA4

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