Fast track your knowledge of digital strategy fundamentals with this expert-led interactive short course. By understanding how to put digital at the heart of your business, you will learn how to align your marketing strategy with your customer personas, your brand story, your team, and the customer buying process.
This Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimize a digital marketing strategy that focuses on the customer and your brand.
Explore the evolution of marketing and the role it plays in driving organizational strategy along with the value of consumer behaviour research
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Explore omnichannel strategy principles, the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement
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Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing.
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Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.
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