Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
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Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
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Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
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A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
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Expert Insights:
This module covers how to keep building your buyer community and use social to engage and convert more. You’ll also learn how to up-sell and cross-sell via digital platforms.
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