In the ever-evolving landscape of technology, Artificial Intelligence (AI) has emerged as a leader in innovation, particularly in how businesses interact and execute marketing strategies. AI platforms, like ChatGPT, are revolutionizing the way we approach problem-solving, brainstorming, and creating. However, much like the role of an intern in a company, AI requires guidance, oversight, and a clear direction to be truly effective.
AI at its Core
AI is about processing incredible amounts of data — from text and images to large databases — and identifying patterns in the data. The thing that truly has allowed modern Ai tools to take over the market is natural language processing tools like ChatGPT. These platforms give us the ability to interact with AI in conversational language. This means advanced data processing is available and accessible to everyone.
How we see ChatGPT as a Digital Intern
Let’s look at an analogy and break down how you should use your AI tools. Like an intern, AI enters the business landscape with a “can-do” attitude — eager, capable, and ready to handle tasks assigned to it. However, also like an intern, AI requires careful supervision and clear instructions to give you the best possible outcome and avoid inefficient back and forth with your tools.
In practice, this means that while AI can perform tasks and generate outputs based on all the data it has access to, the quality and relevance of its work depends on your instructions and prompting. Using AI effectively is less about getting a perfect piece of material every time, and more about taking what your tools give you as a starting point that needs to be finessed.
Why Brand Strategy is So Important in ChatGPT
Using ChatGPT should make your life in marketing easier, not harder. This is where your Brand Strategy comes in. Remember how we treat ChatGPT as an intern? Well interns require a lot of training. The benefit that a human intern has, is the context of being in a business, learning and observing the culture and maybe even has been taught the core foundations of the business from their purpose and mission, to their brand voice framework.
Getting the best work from your Ai Intern requires training as well. This is where Custom GPT’s come into play. On the platform, you have the capability to upload your own brand documents which allow you to pre-train your Ai tool and give it the context it needs to give you accurate and targeted results. Just like your human intern.
ChatGPT In Action
From creating social media content, to helping build marketing strategies, and even helping to break down and understand data, ChatGPT opens up a new world of business development for small businesses. Here are some pro tips you should know before using your AI tools.
- ChatGPT can only give you content as good as your prompts. If it’s not giving what you wanted it to, you aren’t asking it the right questions.
- Ask your tools how YOU can help THEM. Asking ChatGPT what information it needs to complete a task successfully, or to summarize something you have just shared, allows you to answer the questions and give the best “training” to your tools to get the best results.
- It will never be 100% perfect. ALWAYS quality check your work and make sure it is accurate and represents your business well before sharing it with the world
- Don’t blindly use images from Ai as you risk Brand Drift.
- Remember that these are tools that can help you if you know how to use them properly. Invest in learning these skills and you’ll have a much easier time using Ai.
Feeling a little overwhelmed? That’s totally normal! No one is an expert right off the bat. We’ve learned lots about using ChatGPT in our marketing strategies so we can help YOU learn how to bring it into yours! Head to our Training offers to find out more!
The Future of ChatGPT in Business
As Ai continues to grow, evolve, and advance, the key takeaway is clear: AI should be viewed as a powerful tool that, when correctly, can significantly improve your business processes. However, its success relies on your ability to provide clear information, detailed instructions, and quality control for the human touch.
By understanding AI’s role as a digital intern, businesses can use it responsibly and effectively. The future of AI in business is already here, but it should always be guided by a well-thought-out strategy and a strong brand foundation to truly be effective.
Want More?
Over the years we’ve partnered with Business Link Alberta to share our knowledge and skills with you. Head over to their blog to find out how we use Ai in our Canva designs!
