Google’s Local Search Changes & What It Means for Your Business

December 20, 2021

In the ever-changing landscape of search and digital marketing, it is crucial to stay up to date on any significant changes to search algorithms. Still, local search and Google My Business, in particular, should rank high on your list.

With approximately 90% of the world’s population only looking at the first page of search results, Google My Business listings increase your opportunity to show up not just on the first page but near the top. Not to mention 78% of smartphone users visit a business within one day after discovering it through local search.

Although Google never shares the details of their algorithm, they always provide us with general information. Below is a quick outline of the new updates rolled out over the end of November and the first week of December, including some tips to ensure your listing is showing up at the top of the heap.

Google Local Search Changes: Relevance

You are probably wondering what this means for your business. Google has made some adjustments to better define how well your local Business Profile matches what people are searching.

Tips to Ensure Your Google My Business Listing is Relevant in Search

Fill in your entire Google My Business profile. Although it is easy to claim or create your business listing, Google favours businesses that put the time in to fill in all the fields and details about their business.
Categorize your business correctly. . Google allows for up to 10 categories for your business from a list of over 3000. So select as many as you can that align with your business products and services. This list is constantly growing, so it is also important to check back regularly to ensure you take advantage of the new categories.
Select the correct services for your business. Google allows for up to 20 service areas for your business. Select as many as you can that align with your business services. This list is also constantly changing, so it is also important to check back regularly to ensure you take advantage of the changes.
When filling in your business description, ensure your services and products are mentioned in the first 200 characters. Take advantage of all 750 characters available; however, providing the important information at the beginning helps Google and attracts your target audience to click on your listing.

Google Local Search Changes: Distance

Distance is a relatively straightforward portion of Google’s algorithm, how far each search result is from the location used in a search.

It is true Google My Business is based on a brick-and-mortar location, and you can’t exactly pick up and move your location to capture searches for another geographic area.

You can do a few things to impact the distance portion of the local search algorithm.

How to Influence Distance Relevance in Local Search

If you have multiple locations, create several listings for all of your locations. Yes, it is a bit of work, and it will take some time to do, but to capture all the potential audience in each geographic location, is an important step to take. The good news is once you have all of the information set up for one location, you can copy and paste it to the new listing for an alternate location.
In 2019 Google My Business added the service area field, so if you provide delivery services or mobile service to other geographic areas, make sure to enter them into your listing. You can select areas by postal code or city name.

Google Local Listing Changes: Prominence

How well known is your business? This is what Google is trying to optimize with this new enhancement. This doesn’t mean everyone in your town knows you. It indicates how well you are known in the digital world. There are many ways to enhance your prominence in the digital space beyond having a website and social media channels that are active.

How to Demonstrate Business Prominence Online

Backlinks are an essential part of any search engine strategy. Backlinks are other sites that have a live link to your website. You can quickly increase your backlinks by ensuring you have links to your site in your local directories such as Chambers of Commerce, Business associations and other local business directories.
Google often cross-checks your listing content with your website as well as citation sites. For a list of citation sites, you can visit https://whitespark.ca/local-citation-finder/, where you will find a list of directories where you can register your business. You must ensure that your hours of operation and services are consistent with your website and Google My Business listing.
Testimonials are an important factor in prominence, so ensure you request reviews from your customers and clients through your Google My Business listing.

Hopefully, these tips will help you land near the top of Google’s local listing and increase your profits. If you want to learn more about Google My Business, check out this recording of our latest Google My Business webinar:

Case Study – Chamber Market

October 26, 2021

THE ASSIGNMENT

Alberta Chambers of Commerce (ACC) wanted to provide an online space for Local Businesses. Thus the Chamber Market initiative was born; an online marketplace for Chamber members to sell their products and services to consumers, expanding their audience across the province. Chamber Market gives local business access to an online space and provides a promotional platform marketed and managed by the ACC.

Our team here at nine10 has provided the ACC with a logo, visual brand, and Canva brand kit for the Chamber Market. We took into consideration the numerous demographic categories we needed to appeal to, from Consumers, to Chamber members. We also envisioned the future expansion of the brand into multiple provinces, with the potential to hit the global market.Read This Story

10 Weirdly Funny Stock Photos

October 14, 2021 funny, funny stock photos, Marketing, stock photography

Stock photography has always been a mixed bag, you might find an amazing image or you might find something really weird. In the last year or so, stock photo sites like Getty Images have pushed for increasing diversity and realism within their photo offerings. However, this diversification doesn’t mean the hilarious and odd stock images disappear.

My work here at nine10 has me spending a lot of time searching for stock photography. I search for a variety of topics while looking for stock photos and no matter what my search keywords are, there’s always a really hilarious, bizarre or silly photo in the mix. This happens so often that I get really excited when it’s time to search for stock photos like I am playing a game to find the oddest photo being served up by Getty Images.

I frequently share my finds with the team at nine10 and we always have a good laugh at how silly these photos can be. It’s always fun to imagine the models and photographers on set creating these images. So we decided to share the hilarity with you!

Without further adieu, here is a compilation of the funny photos I’ve found and the search terms I used to find them.

Read This Story

Case Study: Oliver’s Funeral Home Logo & Brand

October 8, 2021 branding, case study, logo design

Challenges

Oliver’s is an Independently owned and operated funeral service company that provides full funeral services from the most elaborate to direct cremation. Having been established in the early 1900s, Oliver’s is a household name to older generations of the Grande Prairie area. Historically, Oliver’s has enjoyed a strong family referral business but the changing realities of the funeral business, growth in the community, and fresh competition have all resulted in a weakening of Oliver’s traditional referral business. As part of their 100th year in the community, and to respond to competition in the marketplace, Oliver’s Funeral Chapel sought a revitalized brand identity and fresh marketing push to make Oliver’s more progressive in its marketing and service offerings.

Recommendations

After performing a full analysis of the business and competitive landscape, nine1o determined that Oliver’s would do well to position/reposition themselves as the region’s premier full-service funeral service provider as experts at traditional and non-traditional funeral services. As part of this repositioning, a new course for Oliver’s brand was needed to help give the business direction and a consistent purpose. Most importantly, Oliver’s needed to bring their visual brand into the 21st century.

nine10 recommended a new brand be developed with a look and feel that is professional, progressive, comforting, helpful, and memorable. In order to keep brand consistency in the marketplace, a Visual Identity & Brand Standards Guide was developed. nine10 also provided future recommendations for moving Oliver’s forward as a more progressive leader in the marketplace once the newly developed brand had been introduced.

Solutions

Logo

In designing the logo, nine10 took into consideration that the resulting design must have the ability to function equally well with both Oliver’s traditional funeral services as well as the more progressive custom services like unique celebrations of life. The overall design needed to achieve a balance between timeless and professional as well as traditional and cutting edge. In order for ease of use in designing collateral and other marketing material the logo ideally needed to be designed to work as one all-purpose orientation, at sizes from pens to building signage. Oliver’s current logo included a swan that limited the brand to being geographically exclusive to Grande Prairie. In order to eliminate this perception, the swan was removed from the design of the new logo. After all these considerations were made, it was determined that a Wordmark was likely the best solution. Unlike a logomark or icon, which could possibly become stale in the future, a Wordmark with elegant and thoughtful typography would elevate Oliver’s brand for years to come.

Visual Identity & Brand Standards Guide

nine10 produced a Visual Identity and Brand Standards Guide for Oliver’s in order to define their logo and brand as well as provide Oliver’s with consistent rules and brand standards to follow. Elements such as the brand (tone, personality, audience, archetype, persona, imagery, etc) were described clearly in the guide as well as technical specifications such as typography and imagery. Templates for business cards, letterhead, email signatures, vertical & horizontal advertisements, billboards and PowerPoint slides were included as part of this guide.

Before

After

Case Study: Nitehawk Adventure Park

October 8, 2021 case study, logo, logo design

The Assignment

Nitehawk Recreation Area in Grande Prairie approached nine10 with the challenge of re-branding the organization.

Nitehawk, which originally started as a ski hill, has been a staple of the region since 1960. Originally, Nitehawk provided a ski hill for beginners to learn and more advanced skiers to train. Over the years Nitehawk has added more services and activities like biking, adventure races, a water ramp, ski hill, snowshoeing, a luge track, snowboarding, and an RV park.

With the addition of these services, it became clear that the organization needed to let the public know that they’re not just the same old ski hill.

Project Goals

Change people’s perception of what Nitehawk is:
- It’s not just a ski hill
- It’s open year-round – not just in the winter
- Has activities for the entire family
Appeal to a new generation of families and millennial thrill-seekers
Evaluate if a name change is required to meet these goals
Redesign the logo
Redesign the signage & marketing materials
Provide a complete set of templates
Document everything in a brand standards guide

Our Solution

Naming

Part of the assignment was to research & recommend whether a change of name is needed to accomplish the goals. After gathering input from stakeholders and the public, we determined that changing the “Nitehawk” name was not in the best interests of the organization. There was too much recognition already present in the name, and it’s a great name.

What we decided to change, however, was the descriptor after the name. For much of Nitehawk’s life, Nitehawk was referred to as a “Nitehawk Ski Hill.” A few years ago, this was changed to “Nitehawk Recreation Area”, but people still thought of it as a ski-hill and that it was only open in winter.

Clearly, this told us that we needed to be more direct and leave no room for interpretation. Otherwise, people would fall into old habits again. So we presented the idea of changing “Recreation Area” to “Year-Round Adventure Park”. This was a very direct, non-metaphorical approach to attacking the problem, and we felt the clear and obvious route was the best way to go. We felt the new descriptor achieved the following things:

“Year-Round” clearly states there’s things to do there all year.
“Adventure Park” broadens the scope of what they do to many more activities, and speaks more to the experience rather than what the facility is (get people away from the idea of “Ski Hill”)

This descriptor is also designed to be shortened in the future. The words “Year Round” can be dropped to make it simply “Nitehawk Adventure Park”. This can happen once Nitehawk is confident the default position of the community is that Nitehawk operates year-round.

Logo

Below you can see the original logo and the new logo. Slide the bar to the left to reveal the new logo, and to the right to see the original.

Before

After

Brand Standards Guide

We created an accompanying brand standards guide to document how the new brand will be used. This guide included a redesign of key marketing materials, such as stationery, ski lift passes, and signage. This will provide Nitehawk with the tools & knowledge they need to maintain the new brand standard moving forward into the future.

Case Study: Prairie Plaza

September 30, 2021

The Challenge

Prairie Plaza is a professional business center that features a variety of retail spaces. They were looking to attract more professional services to lease space within the plaza. With its proximity to the popular Prairie Mall and abundance of parking, it is an ideal location for those looking for new office space. Prairie Plaza came to nine10 looking for a logo to represent the center and a website that would help establish the Plaza’s online presence.

Our Solutions

The Logo

nine10 created a variety of logo concepts for Prairie Plaza. At the beginning of the project, we decided to explore a concept that placed emphasis on the prairies. The design incorporated symbolism that was representative of Alberta’s landscape. In the end, this concept was not the right fit for Prairie Plaza.

The final design placed emphasis on the tower on the far left of the building. The inspiration for this design came from looking at an aerial photo of the property. The tower was a notable part of the structure, it stands out to those driving by. This shape helped connect the logo with the physical building. Passersby will remember the tower and easily understand the symbolism within the logo. nine10 took this shape and created a design that incorporated 2 hidden P’s within the logo to represent the property’s initials.

The roof of the building was the source of most of the logo’s inspiration. In addition to incorporating the tower, the logo colours were drawn from the roof. Since this was a memorable part of the building, the client was set on incorporating the roof colour from the beginning of the project.

The Website

A website that showed off the property and the advantages of renting there was needed. One of the main advantages of renting a space in Praire Plaza is it’s proximity to the Prairie Mall and it was important that the website emphasizes the location. We incorporated a custom illustrated lot map into the website. The map showcases the available units within Prairie Plaza, as well as the surrounding area. Displaying the surrounding area helped potential renters understand exactly how close the plaza is located to the Prairie Mall.

Emphasis was placed on statistics about the demographic of Grande Prairie and the surrounding area. This information is used to communicate the benefits of opening a business in the area and within Prairie Plaza itself.

Beautiful aerial shots of the plaza were the perfect finishing touch for the site design.

nine10 portfolio project brain solutions visual identity cover image

Case Study: Brain Solutions

September 30, 2021

The Challenge

Brain Solutions is an occupational therapy clinic that provides rehabilitation services for those who have experienced brain injuries. In addition to providing therapeutic services, the client also administers seminars that educate people about brain injuries and the benefits of occupational therapy. Brain Solutions had an existing logo and website, but they were looking to develop a full visual identity for their brand. The goal was to give Brain Solutions consistent visual standards to apply across all marketing channels. The challenge with this project was to take design elements that the client already had and create an expansive visual identity with them.

Our Solution

nine10 created a visual identity that included elements that subtly reminded the viewer of brains and their functions. This was accomplished using symbolism consumers would associate with thinking and the structure of the brain. The facets present in the patterns and other graphic elements are symbolic of the various cortexes within the brain and how information moves throughout them. The shape of the faceted arrows is a subtle reference to a lightbulb that appears above a cartoon character’s head when they have a thought or idea.

In addition to having a logo, the client also some stationery designs that she liked but gave nine10 the opportunity to create additional options. The end result ended up a hybrid of the existing logo and a new option we had provided. Graphic elements from the existing stationery were repurposed within a design that we had created for the client.

The Result

Brain Solutions now has a fully expanded visual identity that allows the brand to be easily recognizable across all marketing materials. We have created graphic elements and design rules that allow Brain Solutions to work with any designer and achieve the same look and feel.

Quick Plays: How to Rename Multiple Files at One Time

September 14, 2021

Hi everyone Nicole here with this week’s Quick Play. This week I wanted to talk to you about search engine optimization and that Google does not have eyes.

What does this mean? It means when you upload a photo to your website Google does not know what that image is. You can do a few things to make sure that Google knows what those images are and help get you landing in the top five spots in organic placement in search engines.

Often when you go into the field, you take many photos of the project or the thing going on, and you end up with images that are labelled DCS or IMG 5592p. Of course, that is nonsensical no one knows what that means other than the manufacturer and certainly not Google.

In this video, I will show you a quick and easy way to rename your photos so that you don’t have to go through all 50 images at once. You can rename them in one fail swoop saving yourself a ton of time.

You will want to set up different project folders, and go through all of your photos and sorted them into each project. You’re going to want to be keyword specific here, so if it were jewelry, you would label it new diamond collection from manufacturer b.

Once you have them, all sorted into folders, open the folder. On a Windows computer, select the first file on the list and hold the shift key and select the last file. You can also do this with control + a. Then click the right mouse button and select rename from the menu. I’m going to put in “new fancy collection”.

You would be using your keywords to label your images based on whatever keywords you want to place in search engines with. If you want people to find your new collection, you’re going to name them as such and hit enter. Windows will automatically update all the photo names and put a number at the end.

Now when you send your new images to your web development team or if you’re doing the updates yourself, it’s easy peasy. You just upload, and Google will know what your photo is of. Of course, there are a few more tips we have, but I’ll cover that in a future Quick Play.

I hope that saved you some time and you have a fabulous day signing off for now!

If there are any tips you would like to see, let us know, we’d be happy to share those with you!

GO BEYOND QUICK PLAYS & EMPOWER YOUR STAFF TO UNLOCK YOUR HIDDEN RESOURCES AT DIGITAL MARKETING BOOTCAMP.

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Quick Play - Richard - Websites - Contact Info Top and Bottom

Quick Plays: One of the Key Things to Include on Your Website

August 30, 2021

Hey guys Richard here, with a website tip. Make sure that your website has contact information clearly displayed at the top and bottom of every single page on your website.

Now it may seem obvious that tip may seem obvious, but you’d be surprised how many websites do not do this. The idea behind it is really customer service, don’t make it harder for customers to do business with you than it needs to be.

All you have to do is put a little bar at the top of your website that has your phone number, your email and whatever contact methods you have. The idea is that’s right there on the home page, top front and center. So if I go to the website, I don’t have to think, I don’t have to read, I don’t have to scroll, I don’t have to wait, I can just reach you, and that’s how you get the most business out of your website possible.

Because honestly, if your website is designed and it’s hard to find your contact info, the website is kind of pointless. The point of a website is to get people to know you and do business with you. So make sure the contact info is there.

You have a great-looking website. You have lots of information on it. People are enticed they’re like yeah cool, I want to try these guys out, or I want to try this product, or I want to do this, or I want to do that, but I can’t find how to contact them, so I’m going to go to this other guy who has his phone number front and center top of the website.

If there are any tips you would like to see, let us know, we’d be happy to share those with you!

GO BEYOND QUICK PLAYS & EMPOWER YOUR STAFF TO UNLOCK YOUR HIDDEN RESOURCES AT DIGITAL MARKETING BOOTCAMP.

Our program supplies the tools, knowledge, and confidence so you can bring more of your marketing in-house. LEARN MORE

7 Reasons Your FB Ad Account Could Get Locked

7 Reasons Why Your Facebook Ads Account Could Get Locked Out

August 29, 2021 Account Froze, Account Lockout, digital marketing, facebook, Facebook Ads Account

Digital advertising is a must-have in your business’s marketing strategy. Facebook is an excellent place for business owners to make their first attempt at paid digital marketing ads.

Facebook makes it easy with the boost button and ad campaign prompts so prominent on the platform, and of course, if that doesn’t make it worth trying, then the fact that almost 3 billion people use the platform monthly should do it for you.

But the last thing you want is for your Facebook ad account to be frozen or, worse yet, lost permanently. Here are some of the top reasons you could get locked out of your Facebook ads account.

1. Not Following Facebook Terms of Service

That’s right, the small print and terms of service that you never want to read. Getting familiar with Facebook’s ad policies will save you a ton of heartache in the future. Breaking any of the Terms of Service or posting that ad that violates Facebook’s policy will result in a frozen account.

Keeping up with changes to their policies is the best way to avoid any lockout…sorry, yes, that means you should read through the terms at least once a quarter to ensure you are not in violation.

TIP: These policy items continue to remain the same and will result in an immediate account lockout:

Ads promoting sex, gambling or violence.
Dating ads from non-approved pages.
Get rich quick ads.

2. Ads Facebook Dislikes

Several types of ads could flag an account lockout, including:

Ads including clickbait, fear-mongering, misleading information, or attempt to manipulate.
Advertisements that are not transparent about what to expect when clicking your ad.
Ads that make unsubstantiated claims or are misleading.
Ads containing misleading or unrelated images.
Ads with illegal content, including sexually suggestive content, personal user info or claims that suggest the user lacking without the advertised content.

TIP: I have found that on occasion, particular words, although not met to align with unapproved content, may flag a review automatically. Ensure that you select your wording wisely and that your content is not misconstrued for one of the above categories.

3. A History of Disapproved Ads

Posting ads repeatedly that continually get disapproved creates a negative history that Google will reference when deciding whether to approve your next ad. So, if you have an ad disapproved, pump the breaks and instead of guessing what the disapproval was about, review the policies again.

TIP: If you have a list of disapproved ads on your account, remove them! Although Facebook still knows you had disapproved ads, leaving them in your account is like highlighting your past mistakes for review – which may lead to a lockout or regular disapprovals.

4. Logging in from Different IP Addresses

We all have dreams to travel the world, or maybe you want to be a digital nomad? Be warned Facebook does flag accounts that have logins from different IP locations as potential fraud. If other IP locations get logged continually, they will tend to disable the account altogether.

TIP: Some users have had success by logging into their account from the same mobile device when travelling.

5. Spending Too Much Too Quickly

Every business owner, particularly when you first start out, wants quick and exponential growth. But spending too much too quickly on an ad campaign could lead you to a locked-out account.
I bet you are now asking yourself, why does Facebook not want my money? I am sure they do, but they also want to protect their 3 billion monthly users from spam, which is what your quick spend will flag in their system.

TIP: Keeping your budget increases under 15% a day will keep you safe.

6. Not Limiting Access to your Ad Account

Whether you hire an agency or keep your digital marketing in-house, you will want to be cautious about who receives access to your ads account.
That’s right; Facebook reviews the connections between accounts, pages and more. One user with a bad Facebook history could lead to an automatic account lockout, so be cautious.

TIP: Regularly audit who has access to your Facebook ads account.

7. Negative User Feedback

Facebook did not become the social media powerhouse it is today by ignoring its users, so yes, user feedback is a non-policy way to have your account locked out.

Negative feedback has more impact on your Facebook account than even Relevance Scores. Although the relevance score tells you how well your audience receives your ad, of course, a lower score will likely reduce engagement, negative user feedback can overrule even the best of relevance scores.

Checking your ads for negative feedback should be done monthly as it changes over time.

TIP: If you receive negative feedback on an ad, immediately hit pause and rework the content, preferably before Facebook takes note and locks out your ad account.

I do caveat all of this advice that social media platforms are ever-evolving, so please always check the rules before you launch your ad.

Want to Learn More?

If you want to lower your overhead and bring your digital marketing in-house, check out our Digital Marketing Bootcamp, where we guide your selected staff member through the training needed to create consistently branded digital marketing campaigns with results.

Quick Plays: How to Quickly Access Hashtags on Your Phone

August 10, 2021 hashtags, quick plays, shortcut, tips

Hey, I’m Cris, welcome to Quick Plays! I am one of the marketing coaches here at nine10, and today I’m going to show you how to very quickly access hashtags on your phone.

If you’re like many of our students, you sometimes have trouble remembering what your hashtags are, or they’re kind of a pain to type out especially since it’s something that you type over and over again. So here’s a quick tip for how to put hashtags into your phones and make a shortcut when you’re typing so that these hashtags populate themselves and make your lives just that much easier.

I have an iPhone. Android users, I’m going to assume that somewhere on your phone, you have the same capability and the feature might be called something different. So you might have to dig around in your phone to find it, but for now, we’re going to go through my iPhone and we’re going to discover how to do this.

There’s a couple of different ways to get to where we’re going. One of the ways is in settings. I’m going to General, Keyboard, and then I’m going to Text Replacement. This is where the magic is going to happen.

There is a bit of a faster way to do this, and that is in your search in your settings. I’m going to search for text replacement, you can see it second from the top there. I’m going to tap that and it’s going to pop up so I can tap Text Replacement and I am in.

What I’m going to do now is make a new text replacement. In the upper right-hand corner of the screen, there is a plus sign, which I’m going to tap, and I’m going to enter a hashtag that we use quite a lot here at nine10. That is hashtag #nine10inc, and then I’m going to create a shortcut. Try to create something that you’re going to remember, but also try to create something that you don’t use a lot. I’m not going to use the term nine10 because I type that a lot. And if I used ‘nine10’, then this hashtag would try to populate itself all the time.

So I’m going to do ‘n10’ and I’m going to hit save. And so now you can see I have ‘n10’ as my shortcut, which should bring up #nine10inc.

We’ll do one more. I’m going to do #digitalmarketingtraining, which we use a lot on LinkedIn as well as Facebook and Instagram. I’m just going to do a ‘dmt’ for my shortcut; that’s not something I’m probably going to type, especially not on a day-to-day basis. Once I hit save, I can see #digitalmarketingtraining.

To use these, whatever platform you’re in and wherever you’re typing, type your shortcut and choose the hashtag to use it. You can actually use this functionality wherever you like for any type of phrase. Extra bonus for Apple users, this copies to all of your Apple products like iPads and Macs.

If there are any tips you would like to see, let us know, we’d be happy to share those with you!

GO BEYOND QUICK PLAYS & EMPOWER YOUR STAFF TO UNLOCK YOUR HIDDEN RESOURCES AT DIGITAL MARKETING BOOTCAMP.

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Google Local Search Changes: Relevance

Tips to Ensure Your Google My Business Listing is Relevant in Search

Google Local Search Changes: Distance

How to Influence Distance Relevance in Local Search

Google Local Listing Changes: Prominence

How to Demonstrate Business Prominence Online

Accessing the Emoji Keyboard on a Windows Machine

Accessing the Emoji Keyboard on a Mac Machine

Making Sure the Emoji Keyboard is On in Your Settings

THE ASSIGNMENT

Challenges

Recommendations

Solutions

Logo

Visual Identity & Brand Standards Guide

The Assignment

Project Goals

Our Solution

Naming

Logo

Before

After

Brand Standards Guide

The Challenge

Our Solutions

The Logo

The Website

The Challenge

Our Solution

The Result

1. Not Following Facebook Terms of Service

TIP: These policy items continue to remain the same and will result in an immediate account lockout:

Ads promoting sex, gambling or violence.

Dating ads from non-approved pages.

Get rich quick ads.

2. Ads Facebook Dislikes

TIP: I have found that on occasion, particular words, although not met to align with unapproved content, may flag a review automatically. Ensure that you select your wording wisely and that your content is not misconstrued for one of the above categories.

3. A History of Disapproved Ads

TIP: If you have a list of disapproved ads on your account, remove them! Although Facebook still knows you had disapproved ads, leaving them in your account is like highlighting your past mistakes for review – which may lead to a lockout or regular disapprovals.

4. Logging in from Different IP Addresses

TIP: Some users have had success by logging into their account from the same mobile device when travelling.

5. Spending Too Much Too Quickly

TIP: Keeping your budget increases under 15% a day will keep you safe.

6. Not Limiting Access to your Ad Account

TIP: Regularly audit who has access to your Facebook ads account.

7. Negative User Feedback

TIP: If you receive negative feedback on an ad, immediately hit pause and rework the content, preferably before Facebook takes note and locks out your ad account.

Want to Learn More?

Get Social with us