If you’ve owned a business for literally any amount of time, you know one of the most important questions you need to ask yourself is, Who’s my audience? For some companies, this is a simple question. For others, it’s complex: they offer a variety of services or products for a variety of people and, basically, all they know is they have one.
Now, regardless of who your audience is, there are three things you can’t forget about them: Read This Story
Oh, dear. This is probably giving you bad high school flashbacks, isn’t it? Red pen marks scrawled across your paper. A big message printed in capital letters and underlined at the top, “SEE ME ABOUT YOUR GRAMMAR.”
In all likelihood, if that’s your experience with grammar, you probably never really learned about it. Grammar, to a lot of people, is this complex beast that only ever seems to come up when someone is losing an argument on social media. (I see you out there on Twitter typing *their.)
Search Engine Optimization (SEO) is the process of pleasing Google (and other search engines) with website content and features so that Google shows your website higher on the page during a search instead of your competitor’s website. For your local shoe store to rank number one when someone in Grande Prairie searches “shoe stores near me,” there’s a lot of work involved to convince Google your site is what the customer (or client) is looking for.
Even though SEO may appear as though it’s super complicated and only for tech experts, the roots of SEO are not hard to understand. For part one of our search engine optimization blog series, we’re going to divide and simplify. Read This Story
In a blog post titled “Why Attackers Hack Small Sites“, Pilar Garcia of Sucuri outlines some of the key reasons that attackers will hack small websites. The article expands on an issue I pointed out in my article about protecting your WordPress website: The fact that you don’t need to be big to be a target. In the article, Pilar postulates that the two key reasons websites get hacked are money and exposure. I agree with Pilar’s list, but would add three more very important points to it.Read This Story
One of the most powerful things a website can do is generate new inquiries, and your “Request a Quote” form can be a key part of that. Of course, you may be wondering exactly what to put on the form. You don’t want it to be too long, but you still want it to be useful. This article provides 6 quick tips to help you pick the perfect questions for your Quote Request form.
The nine10 team was chatting the other day about why we switched to focusing on content first for projects, especially websites. It’s been a couple of years since we made the change, and we’ve made some pleasant discoveries. But what does ‘content first’ mean?
Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team. But even a team that runs smoothly will reach the ceiling when their members stop investing in their skills. For a team or a business to keep growing, so must its members.
You hear these terms thrown around all the time, yet you aren’t confident how to tell them apart. You’re not even sure that the people who use them know what they mean. Luckily, it’s as easy one simple metaphor to understand the difference, once and for all.
If you’ve ever been in the position of finding content for your website, you may have come across these terms: copywriting and copyediting. But like two wads of play dough, the terms have been thrown around so much they’ve become mushed together into a blob that’s hard to separate.
Copyediting and copywriting are in fact two very separate skills: understanding their uniquenesses will allow you to seek the right professional to help you with your written content.
Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.
My eyes are glazing over. The light from the dual screens in front of me bores a hole through my retinas to the front of my brain. I bring my hand to my face to wipe a drip of drool forming in the corner of my mouth, as I continue scrolling down the website page to search for any inconsistencies. I inspect the page for clarity, broken links, spelling mistakes. Here I am, wrestling for the first time with nine10’s task of ‘QC’: quality control.
So. You just launched your shiny new website, and went over to Google to find it. You type in some keywords, scroll through the first page, and it’s nowhere to be found. What gives? This article will give you some quick troubleshooting tips, explain a bit about how search works, and why your website might not rank right away.
