5 Simple Rules for Choosing Fonts
Using fonts for your business in any print materials (such as newspaper ads, in-store print outs, memos, etc) or for the web, might seem like a pretty easy job, but think again. Unless you know a thing or two about typography, it is really common for someone to choose a font that doesn’t work.
In fact, there are people who have made whole careers out of fonts. Typographers and Letterers can spend hours drawing the same letters in different ways, and Graphic Designers use fonts in almost every project they do. I still remember when I was in college studying Graphic Design, and spending hours attempting to draw fonts flawlessly for my Typography class. I think I spent four hours writing my own name!Read This Story
