I think that everyone can agree that symbolism in a logo, mascot, or anything that represents your company is a good thing. A logo means that much more when it represents something, rather than being a collection of letters and swooshes (I’m looking at you late 90s tech start-ups). But what happens when you take something having meaning too far?

This topic has been brought to mind by the slightly terrifying mascots for the 2012 London Olympics. Seriously, look at those guys, they aren’t exactly cute and cuddly, they look angry. Am I the only one that is kind of bothered by the fact that they are “one eyed monsters”?

Their origin story is this: Read This Story

Have you ever asked these questions?

• “My sign company called and said I need to give them and .eps file, what is that?”
• “Can I use this logo I pulled off of the internet in my brochure?”
• “What is a vector, anyways?”

Well, question no more! I’m going to briefly go over some of the most common file types and when you would want to use them.

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I talked to a telemarketer today. Here’s some tips I would give him on how to better make a sale. If you want to know the story, read on below.

Dear Telemarketer, you had me at the first nice hello, but lost me on the last angry one. You could have held my attention by:

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