A couple months ago I was woken up, not by happily singing birds, or the earth-shattering sounds of my alarm clock, but rather by my neighbor’s chihuahua having a barking fit over something. Read This Story
There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command a higher price.
You see this happening everywhere around you. Why do people pay a 10X premium for a pair of brand-name jeans when they’re really not that different from the value brand, and likely manufactured in a similar (or the same) facility? Is it because they are truly 10X better or cost 10X more to make? No, not really. It’s the brand, and more importantly, the customer’s perception of that brand, that commands the higher price. This article explains why some brands command the price they do.
I recently watchted Bjarke Ingles on TED Talks (video below), where he discussed some of the projects his international architectural firm had been working on. The Mountain caught my attention.
The Mountain, an apartment complex designed by the Bjarke Ingels Group (BIG), was built to solve problems just like any good design should—such as not blocking the view from Mr. Ingels apartment, which is built on the next lot over.
Every company by now, be it startup, or Fortune 500, should understand the importance of maintaining an online presence. But what is website hosting?
Website hosting is the necessary base element to gaining and maintaining an online presence. Since analogies are often one of the best ways to understand things, here’s one to explain web hosting.
I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are great groups with tons of authors sharing great blog posts and information on blogging, search engine optimization, lead generation, social media, and so forth.
I’ve noticed that some authors are posting articles in a way that guarantees mobile readers will not be able to enjoy their blog posts:
There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.Read This Story
I was recently emailing back and forth with a client who was trying to get their website to rank higher in Google and ended up being penalized by Google for a few mistakes they made. During the conversation I mentioned that re-gaining their position may be harder now than if they haven’t been penalized, much like earning back the trust of a scorned lover. That was a big “Aha!” moment for me when I realized that search engine optimization (SEO) is pretty much identical to mating rituals in western society. This article explains what I mean and will hopefully provide you with a much better understanding of how SEO works… and why it’s not an overnight process.
Today I want to share a basic but important tip on how to write page titles that help your website rank higher in search.
The page title is shown at the very top of the browser and/or in the current tab you have open:
Under the hood, the page title sits inside of the HTML code of the website, and looks something like this:
<title>Social Media News and Web Tips – Mashable – The Social Media Guide</title>
In most modern websites with an editing system, you won’t have to edit the title using the code shown above. The software will take care of the technical stuff for you. I just wanted to show you what it looks like.
Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against their revenues.
In a business that is spending all of its marketing budget on off-line marketing, finding extra dollars for online marketing can seem like a challenge. But there are some creative ways you can move money around that will allow you to market your business online too. The key is balancing your strategy.
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:
These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.
The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.
There is a proliferation of new media and consumer engagement that goes way beyond the waves of television. In 2012, online advertising will surpass print for the first time, according to a recent study by eMarketer. The same study states that Read This Story
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version of Pictionary where two players draw pictures of words and get points if the other player guesses them correctly.
After playing it for a while, it became apparent that it’s much more than a game: It’s a very interesting study of visual communication that could help you become a better designer.
