Articles About Branding

The Meaning of Colors

Color influences our life every day. We base opinions and reactions off of emotions that it evokes. Some people even base their careers off of ...

Be Known for the Good Swag

If you have ever been in the market for promotional items, you know that it can be a daunting task; a promotional item should be ...

5 Ways to Brand Your Business to Increase Margins

In last week’s blog post, I discussed how branding can be used to command higher profits and grow your business. In today’s article, I’m going ...

Branding for Profit

There are many different reasons why a company should invest in branding. The most overlooked and most important benefit is a brand’s ability to command ...

Building Brands in the Digital Age

The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something ...

How Tech Brands Get Their Names

What’s in a name? Sometimes business names are so painfully literal, and other times they leave you wondering how the name has anything to do with ...

Brands Canadians Love… and what we can learn from them

Tim Horton’s evokes a strong, almost nationalistic attachment, leaving Canada’s long-time icon—the beaver—with just a little gnawing concern. President’s Choice transformed a mundane household activity ...

Your Logo – What’s it worth?

It takes work to keep a foothold above your competitors. You might have a great product, but success truly comes with leaving your customers with ...

Colour – The Silent Salesperson

Colour conveys meanings and feelings. It stimulates the senses, boosts memory, and is an instantaneous method of conveying messages. It is powerful, persuasive and subliminal. ...