Integrating trending topics into your business’s social media posts is a great way of increasing traffic. But are you sacrificing the quality of your brand for more views? Take a look at this infographic created by myself, Kendra the awesome intern, for three tips on how to use trends the right way.

Mastering Audience Personas: A Practical Guide for Small Businesses
Understanding and connecting with your target audience is at the core of every successful business strategy. For small businesses and entrepreneurs, knowing precisely who your