When it comes to building your Digital Marketing, having a brand is central to having an effective marketing strategy. Okay so take a look, do you have your colours laid out? What are your fonts? Do you have all different versions of your logos?

First, let’s take a step back and talk about Visual Identities, brand and what that means. There’s a lot that goes into building a brand, more than what you might expect. One of the biggest components of a brand is something called a Visual Identity. These are all the visual elements that people see externally. This includes your colours, your fonts, your logos, graphic elements, photography styles, etc.

If you want to learn more about visual identities and brands, go check out this blog post on just that! But for now, let’s focus on how to organize your visual identity to be consistent. That’s where Brand Kits come in.

A Brand Kit helps you organize all the key elements of your brand to be able to consistently use in your marketing and beyond!

BrandWorkz

Brandworkz is an online platform that allows you to organize your logos, colours, and fonts. With this platform you can create logo groups, segment your colours by primary, secondary, and tertiary colours, and include as many fonts as you like, you can even create new typography styles to dictate how to use your fonts in specific scenarios!

Unfortunately this is simply an organizational tool and has no design capabilities itself. It does however, integrate with numerous creative platforms like Adobe and Sketch.

PROS:

• Simple
• Easy to use 
• Can include off brand elements to use. 
• Can add multiple brand kits

CONS: 

• No built in design capabilities 
• Can’t add graphic elements like patterns or icons

Canva

Canva is another easy to use online software that has some pretty cool capabilities. Canva’s Brand kit includes as many logos as you like, a brand palette, and your Brand Fonts. In Canva’s editing and design page, you can also pin folders to the toolbar to better access commonly used elements like your icons, patterns, and photos. 

The brand kit itself does not include photography styles or other elements to your brand like icons and graphic elements, however you can easily upload these into folders within your account. 

PROS: 

• Easy to use 
• Comprehensive 
• Integrated with Canva’s design and editing capabilities 
• Can add multiple brand kits

CONS: 

• Need to upload graphic elements outside of brand kit 
• Can’t add typography styles

We currently use Canva because of its seamless integration with its own robust and easy to use design platform. 

At the end of the day, however you choose to organize your brand, it needs to work for you. The benefit of using an online software like Brandworkz or Canva is that you can take your brand with you, wherever you are, whatever you do. 

Building a brand is a big job and takes a specialized skill set and a lot of expertise. Translation: Not everyone can, or should, build their own brand. That’s why we exist. We will take your organization’s personality and make it tangible. Visit our Branding Page and take the first step towards building your brand today.