This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience.
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
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Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
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Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
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Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
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This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
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